Marketing Analytics

This page showcases my hands-on experience using data analytics, visualization and strategic insight to solve real-world marketing & business problems.

1. Customer Satisfaction Analysis for United Airline

Culminating (Graduate thesis) project focused on data-driven customer segmentation, satisfaction analysis, and actionable marketing recommendations for United Airlines using secondary data from real anonymized airline company.

  • ๐ŸŽฏ Focus: Airline passenger satisfaction, inflight service quality, and customer segmentation
  • ๐Ÿ“Š Tools used: R and Excel
  • Methodology: Logistic regression, decision tree, random forest, descriptive analysis.
  • ๐Ÿ“ˆ Outcome: Identified top drivers of customer satisfaction and proposed tailored service improvements & actionable marketing recommendation.
  • Visualization: Dashboard for Inflight Service Quality

Below is an embedded preview of the dashboard created for the United Airlines project:

Open Full Dashboard

2. Branding Strategy for Up ENERGY PROTEIN POPCORN

Up ENERGY Popcorn is a unique snack product that combines traditional popcorn with a caffeine boostโ€”derived from green tea extract or coffee beansโ€”to serve as a convenient alternative to coffee or energy drinks.

  • ๐ŸŽฏ Focus: Help a functional snack brand grow sales by improving brand awareness, attracting new customers, and building community.
  • ๐Ÿ“Š Tools used: R, GenAI
  • ๐Ÿ”ฌ Methodology: Survey design, Descriptive Analysis, T-test, ANOVA, Regression
  • ๐Ÿ“ˆ Outcome: Identified key drivers of purchase intent and awareness. Delivered clear, data-backed recommendations to enhance digital campaigns and brand messaging.
  • ๐Ÿ“Š Visualization: Figures below are sample analysis visual from the Up Energy Popcorn project