Digital Marketing Projects
Explore Digital Marketing Projects I involved both in professional and academic settings
π Boosting Organic Traffic for Taiyo America.
π Duration: June 2022 - July 2023
π’ Company: Taiyo America, Inc. (B2B Chemical Manufacturer)
π Project Overview
- Taiyo America faced stagnant organic web traffic and low visibility for its key product pages. The goal was to boost search engine rankings and generate qualified leads through SEO and content strategy. I led a full-scale SEO revamp, combining technical optimization, strategic keyword targeting, consistent blog posting, and content creation to drive sustainable traffic growth and improve lead generation.
π― Objectives
- Increase organic website traffic by 30%
- Generate more qualified leads through the website
- Improve keyword ranking for industry-specific term
π§ My Role
- Conducted SEO audit and competitor analysis
- Built a monthly content calendar based on keyword gaps
- Collaborated with the technical team to improve site speed and usability
- Reported monthly KPIs to management
- Wrote SEO friendly blogs consistently
βοΈ Key Tools Used
- SEMrush
- Google Search Console
- WordPress
- Canva
π Results
- 40% increase in organic traffic (compared to the previous year)
- 20% increase in leads from submission
- Achieved top 3 rankings for 6 target keywords
π Retail Strategy Project for Cal Poly Pomona Farm Store
π Duration: June 2024 β August 2024
π’ Company: Cal Poly Pomona Farm Store (Course Group Project, Retailing Management)
π Project Overview
- As part of a Retailing Management course, I worked as an independent contractors with my classmates to consult for the Cal Poly Pomona Farm Store, a university-run organic grocery store. We conducted a comprehensive retail analysis and proposed strategic improvements in merchandising, customer experience, digital marketing strategy, and promotional tactics. Our goal was to strengthen the storeβs competitive position and community engagement.
π― Objectives
- Evaluate the storeβs current retail & marketing strategy and market positioning
- Identify opportunities to improve merchandising and customer targeting
- Develop realistic, actionable strategies the store could implement
βοΈ Key Tools Used
- Canva
- Powerpoint
- IBIS report
π Results
- Proposed seasonal gift box program to boost revenue during holidays
- Introduced βGrab & Goβ concept to attract student and commuter shoppers
- Created a 3-month content calendar to enhance social media engagement
- Received positive feedback from Farm Store management on feasibility and innovation